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How sports and cultural events are reshaping India’ success story

On a warm November night in Ahmedabad, over 130,000 fans packed the Narendra Modi Stadium, not for a concert, but for a World Cup cricket final. The game, more like a national celebration with global viewership, buzzed with an energy that spilled from packed stands into hotels, cafés, highways and boardrooms. It was another red-letter day on India’s sporting calendar, one that captured a snapshot of a new India: confident, connected, and playing on the world stage with strategic intent. India’s sports and events ecosystem is no longer in the dressing room hoping for a breakthrough. It is dominating the…

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