The world of commercials is rapidly evolving as artificial intelligence reshapes how brands connect with audiences. Yet, amidst the surge of fully AI-generated videos, a new model is emerging; one that blends authentic storytelling with AI innovation. This hybrid approach has taken centre stage through Keells supermarkets’ latest campaign; the World Flavourites, produced by MarTech company Enfection. The project marked one of the first in Sri Lanka and in the region of South Asia as well; using cinematic production that anchored emotional resonance with real actors, while using AI to enhance scenes in ways traditional production could not. The result…
Enfection Pioneers Hybrid AI Ads for Vivid Storytelling
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