A Tragedy of Communication During Cyclone Ditwah

Photo courtesy of DW When there is no clear yardstick to measure the seriousness of a situation, when the seriousness relates to an event that hasn’t happened yet, how that seriousness is perceived and how people respond to that seriousness depends mainly on how it is communicated – on the language, tone, mode, delivery and structure. For example, would telling someone in a calm, non-urgent tone, “You should eat healthy” actually motivate them to stick to a proper diet? Or do you need firmer, more concrete language that clearly conveys the risk such as, “If you keep skipping vegetables and…

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